There are several approaches in coming up with a powerful email cover letter. These include creating a catchy subject line, adopting keywords, writing in a plain format, and applying the standards in business letter writing.
A cover letter is that which is attached on top of a resume when you are passing it to human resource departments when applying for a job. It is normally just one page long, and very concise. The idea of cover letters is to give employers an overview about you. If they like what they have perceived about you through your letter, they will give you a call for an interview.
Think about getting to know you in just a few words and a few minutes. That should be the case of an effective cover letter. For the past years, it has been customary for applicants to pass their resumes and cover letters in person. They visit the offices of the companies they are targeting and extend their resumes to the persons handling it.
Recently however, with the insurgence of the internet technology, some companies prefer that applicants pass their resumes via emails instead. This saves time for both parties. In this case, instead of stapling the cover letter together with the resume, the cover letter is written as an email, while the resume is attached using the program preferred by a certain company.
A powerful email cover letter works in the same way as a regular cover letter. It should be easy and fast to read. Take a look at some of the tactics in producing a powerful email cover letter.
First, always adhere to the employer’s instructions at all times. Employers normally have guidelines on delivering resume and cover letter. They sometimes require uniform subject line to all applicants, for example.
If it’s not required to have uniform subject lines, be sure to make yours catchy. The subject line typically carries the job title that you are applying for. Take advantage of the subject line to charm the employer into reading your cover letter. For instance, for a position of marketing manager, you can put something like experienced and competent marketer for a marketing manager post.”
Make use of a standard cover letter writing etiquette. Remember that you are making a business correspondence and the standard for creating one should be adopted every time. Put a standard salutation and closing. Do not use shortcuts and abbreviations that will make your letter sound informal.
Do not attach anything unless asked. There are companies that don’t favor attachments and even block all emails with attached documents. Just paste your resume into the body of your email. However, if the company requires you to mail an attachment, then send your resume in Word or PDF file.
Use a concise and plain format. Brevity is one key to a powerful cover letter. According to many experts, a cover letter should only contain 150 words and below, of three to four paragraphs only. The length of your lines should be not over than 60 characters. The first paragraph is always decisive and thus needs to be potent. This is where you catch the reader.
Highlight your strengths and abilities. Keep your cover letter and resume as simple as possible. Try to steer clear of special formats and use plain styling. Be certain the email you will be sending is in normal size (10 or 12), black font and on a white background.
Use industry key words relevant to the position you are pursuing. Concentrate on key business catchphrases. Cover letters are frequently stored into databases and the important keywords you’ll employ will improve chances of your resume being opened and read.
Double check your tenses, grammar and capitalization before sending. Proofread it thoroughly as one typographical or grammatical error could ruin a supposedly dynamic cover letter. Don’t forget to incorporate your signature along with your contact details.
It is helpful if you send your email to yourself first. This will test whether the whole thing, including formatting, appears acceptable and okay at the recipient’s end.
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