You can have the greatest book in the world, but if no one knows about it, no one will buy it; publicity, promotion, marketing and a focus on selling more books should now be a big part of your daily life. In today's publishing environment, a book's success depends greatly on a strong marketing plan. Ensuring the success of any book is something even the biggest publishers have never been able to guarantee, but with a good book, a little or a lot of money depending on your budget, and just plain hard work the odds are in your favor; many have done it.
Invest in press release submitting software and set aside time every week to send out a press release online to the press directories. Your book press release should not be written as you would a sales letter or flier, it should be written for the editor and tell about your book in a factual way, no opinion or glowing remarks. Mail a press release to at least 1000 print and broadcast contacts just prior to publishing your title and again and again after you publish; you can never send too many.
Make sure your press release spells out the 'who, what, where, when, and why.' When picked up by wire services, a press release can easily end up generating hundreds of mentions for your book. Press releases can generate thousands of dollars in sales when picked up by national trade or print media.
Learning to write and use powerful optimized press releases can often drive tons of traffic to your website while providing multiple back links that can lead to increased page rank and numerous top ten search engine rankings for your targeted keywords. Send out at least 10 press releases to the print and broadcast media in your area every month.
Make sure not to overlook the Internet; get yourself interviewed or profiled for sites both about writing, publishing and about the topics covered in your book. I've seen publishers lose a lot of money paying for expensive display ads, so beware if you do this; I don't advise it in the beginning -- get your feet wet first so you know what you're doing. Build a web site that provides another avenue for ordering, a virtual online press kit and link exchanges with sites that relate to your topic.
You can give away your book in a raffle at a local function to get more book recognition. It's important to publish a website that focuses on your title; you'll be able to refer editors and customers and all interested parties to your book information with the click of a mouse. Every day it's important to focus on a variety of marketing approaches.
Market your book to your number one market first, and then go after the secondary markets. Find a non-exclusive distributor with a good reputation to carry your book for the book store trade, as well as for other retailers. Get as many testimonials about your book, as possible, from experts in the field relating to your title, not customers; use on your fliers and back of books.
Arrange to speak at local, regional and national events that relate to your book topic; bring books along and have an associate sell them at the back of the room. I've not found that book signings sell many books for publishers and are often a waste of time; better to spend it elsewhere. Submit articles to online article directories that focus on your book's topic to drive customers to your website.
Contact any companies, corporations or organizations that might use your book for promotions; offer significant discounts for volume orders or for thousands of copies offer a specified amount above book production costs. Place free ads periodically for your book's website on Craig's List in different categories to drive even more traffic to your website.
Contact non-bookstore booksellers and offer to leave books on consignment. Make five telephone calls a day that relate to marketing your book.
With well chosen book marketing and book promotion, online and offline, you'll reap the profits you deserve for your efforts by way of the Internet and in your mailbox. I hope this article has provided you with helpful tips to accelerate your book marketing and book promotion efforts. The success of any book marketing effort depends first on a good book and then just plain hard work; its been done many times before and you can do it too.
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