Whether you've just published a book or have a book that isn't selling, now is the time to start marketing the easy way today! It's one thing to write a book, but an entirely different thing to write one that's saleable, viable, and marketable. Ensuring the success of any book is something even the biggest publishers have never been able to guarantee, but with a good book, a little or a lot of money, and just plain hard work the odds are in your favor; many have done it.
Using press releases for marketing or promoting your book or book's website has become increasingly popular as publishers discover the powerful benefits of using press releases. Invest in press release submitting software and set aside time every week to send out a press release online to the press directories. Mail a press release to all the trade journals in your field over and over again; you can use the same release.
Learning to write and use powerful optimized press releases can often drive tons of traffic to your website while providing multiple back links that can lead to increased page rank and numerous top ten search engine rankings for your targeted keywords. When picked up by wire services, a press release can easily end up generating hundreds of mentions for your book. Send out at least 10 press releases to the print and broadcast media in your area every month.
Send out the same press release to the editor of your local daily newspaper every week until you are called for an interview or are written up. Press releases can easily generate thousands of dollars in sales when picked up by national trade or print media.
Why not give away a copy of your book in a local raffle to get more book recognition? Make sure your sales letter or flier is first class; this is your formal presentation of your title to the prospective buyer. If your book fits a specialty market, find a store that fits the genre and offer to leave books on consignment; many publishers have sold thousands of books this way.
Build a web site that provides another avenue for ordering, a virtual online press kit and link exchanges with sites that relate to your topic. Every day it's important to focus on a variety of marketing approaches. Get as many testimonials about your book, as possible, from experts in the field relating to your title, not customers; use on your fliers and back of books.
Offer to trade writing a monthly column in a trade publication in your books' genre, in trade for display ads on the same page. Find a non-exclusive distributor with a good reputation to carry your book for the book store trade, as well as for other retailers. Arrange to give a simple talk at local, regional and national events that relate to your book topic; bring books along and have an associate sell them at the back of the room.
If your book solves a problem, focus on it in your marketing. Remember to make sure your book is listed in Books-in-Print; don't assume it's already listed. When you get a nice write-up or feature about you and/or your book, have it laminated and set it up on an easel at trade shows.
Your sales letter or flier should include an eye-grabbing headline, the benefits to the buyer, the book features, book sales information and testimonials. Be your own publicist and send a press release along with a review copy of your book to publications in your book's genre and to book review magazines.
It's important to publish a website that focuses on your title; you'll be able to refer editors and customers and all interested parties to your book information with the click of a mouse. Make sure to promote and market your book each and every day, both online and offline.
With well chosen book marketing and book promotion, online and offline, you'll reap the profits you deserve for your efforts by way of the Internet and in your mailbox. Don't delay another day if you've fallen by the wayside; make sure to focus on promoting, selling and marketing your book each and every day. I hope this article has provided you with some easy, helpful tips to accelerate your book marketing and book promotion efforts.
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