Self publishers need to have a good marketing plan to sell books and should be written prior to writing your book and in place a year prior to publishing your book. It's one thing to write a book, but an entirely different thing to write one that's saleable, viable, and marketable. In today's publishing environment, a book's success depends greatly on a strong marketing plan.
Mail a press release to all the trade journals in your field over and over again; you can use the same release. Invest in press release submitting software and set aside time every week to send out a press release online to the press directories. Make sure your press release spells out the 'who, what, where, when, and why.'
Learning to write and use powerful optimized press releases can often drive tons of traffic to your website while providing multiple back links that can lead to increased page rank and numerous top ten search engine rankings for your targeted keywords. Using press releases can be a very effective marketing tool if used properly. Press releases can generate thousands of dollars in sales when picked up by national trade or print media.
Using press releases for marketing or promoting your book or book's website has become increasingly popular as publishers discover the powerful benefits of using press releases. Make sure you have at least one good press release, written in AP style, which you can send out for the lifetime of your book.
Place free ads periodically for your book's website on Craigslist in different categories to drive even more traffic to your website. Make five telephone calls a day that relate to marketing your book. Make sure to promote and market your book each and every day, both online and offline.
When you get a nice write up or feature about you and/or your book, have it laminated and set it up on an easel at trade shows. Create an online contest and list it in online contest directories to drive traffic to your website. Every day it's important to focus on a variety of marketing approaches.
Submit articles to online article directories that focus on your book's topic to drive customers to your website. Find a non-exclusive distributor with a good reputation to carry your book for the book store trade, as well as for other retailers. Contact non-bookstore booksellers and offer to leave books on consignment.
Offer to trade writing a monthly column in a trade publication in your books' genre, in trade for display ads on the same page. Contact any companies, corporations or organizations that might use your book for promotions; offer significant discounts for volume orders or for thousands of copies offer a specified amount above book production costs. If your book solves a problem, focus on this in your marketing.
If your book fits a specialty market, find a store that fits the genre and offer to leave books on consignment; many publishers have sold thousands of books this way. Get as many testimonials about your book, as possible, from experts in the field relating to your title, not customers; use on your fliers and back of books.
Remember to make sure your book is listed in Books-in-Print; don't assume it's already listed. Make sure your sales letter or flier is first class; this is your formal presentation of your title to the prospective buyer.
Use your book promotion and book marketing dollars wisely; go after the free and cheap resources daily. If you apply yourself every day and you promote your book like crazy, you can achieve that ultimate goal of selling thousands of copies of your book, many self publishers have. Yes you can market and promote your book on a shoestring budget, just be careful about your marketing dollars.
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