The other day I went into drug store and was standing at the counter to ask the gal where I could find a certain type of aspirin. She was on the phone apparently talking to someone she knew. She looked up at me and didn't even acknowledge I was there waiting. The pharmacist was busy filling an order and totally ignored me. I waited until she was off the phone and she walked over to the pharmacist and then left out the back door, leaving me standing there. Needless to say, I will never go back there again. My question is; what ever happen to customer service?
Fred: You're not alone my friend. I have seen this same trend over and over again not only in retail stores but throughout the business world.
Lyna: I have too. Just the other day I was getting a cup of coffee at one of those fancy coffee shops and the guy behind the counter couldn't even get my drink order straight.
Fred: Gone are the days when you would walk into a store and they would fall over backwards to help you out.
Lyna: you can say that again, Fred.
Fred: I know I have been starting to seek out businesses that are more customer friendly. A good example of this is a little drug store in town that I now visit. When I go in there they call me by name and go out of there way to be friendly.
Lyna: this is just the type of service that needs to be brought back into business.
Fred: and if one is smart they will make sure that they implement this type of service.
Lyna; we all like to be recognized and treated with respect
Fred: and the business that provides this type of service is one that will succeed.
Lyna: it's a great way to grow your business and doesn't require a lot of effort.
Fred: I don't care if own a restaurant, a retail store or even if you do business over the internet, good friendly customer service is key and you will be growing your business in no time
Lyna: what are some of the things business can do to make sure they are providing great customer service?
Fred: The first thing would be to listen to your customer. Don't make assumptions and learn to develop a good ear. Don't be afraid to ask the customer what they need or what you can do to improve.
Lyna: Remember your customers don't purchase a product or a service they purchase what makes them feel good.
Fred: This is true, you don't buy a type of car because it's practical, you buy it because it makes you feel special.
Lyna: I would also make an effort to learn your customer's name.
Fred; Nothing is more impressive when you walk into a store and they know you by name. That makes me feel special almost all the time.
Lyna: Constantly strive to improve your product, the services that you offer, etc
Fred: And remember to always give more than expected and the return will be reflected in your bottom line.
Lyna: There are several excellent books out there on customer service and I would suggest that you Google customer service books to find them
Fred: and if you don't do anything else, make sure to thank your customers. Be sincere with your gratitude.
Author Resource:-
Fred and Lyna host the popular radio show called Growing Your Business. It can be heard at http://www.growingyourbusiness.net
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