Modern technology has redefined many things in our lives. The way we communicate; the speed and efficiency when we travel; and the way in which we entertain ourselves. Not only this, but a raft of electronic devices and computer simulations have revolutionised science. The advance of the computer has altered mathematics, one of the purest forms of reasoning. Even art has been forced to rethink its approach and the boundary between artist, mathematician and programmer is becoming increasingly blurred.
Not so long ago art was restricted to static creations, such as a photograph or oil painting, with the artist then exhibiting their work to the passive viewer. Today, computer based visual art, is not longer inert. It evolves and develops right in front of us, allowing the audience to interact in a way that makes digital art a formidable medium.
Digital art, like a subservient pet, responds to the owners (or viewers) actions. For example, from the slight movement of a computer mouse, or more impressively, tracking the motion of different parts of the body. The interaction of the viewer can actually change the character of the work, transforming them to the artist.
The early days of digital art and computer graphics were dominated by scientists and research technicians as they were the only people who possessed the knowledge to operate the computers of that time. Since then, the number of artists using technology in their work has increased so dramatically, that artists are now programmers and programmers are now artists.
“Computers have heralded a revolution, not only in the way that visual art can be produced, particularly in computer games, but the way in which the viewer can interact with movement and the environment,” says Paul Ayliffe, Creative Director of Black Rock Studios, who developed racing game Pure. “When I was a lead artist 15 years ago, I was regarded as a conventional artist; simply the natural ability to animate with basic tools. With the blistering pace of technology, all artists are now equipped with a versatile digital art portfolio or experience in CG visuals.”
If game play now offers the player more exploration and control, then Spore surely delivers this in abundance. It is widely regarded as a revolution in gaming and perceived a modern day colouring book. It’s not a game that relies on trigger happy reflexes, more closely it resembles a tool to create; an alluring galaxy to discover other people’s creations and content. Never before has the traditional gamer been handed so much freedom to do what their instinct and heart desires.
Blizzard Entertainment, the powerhouse behind popular World of Warcraft, has heavily capitalised on the recent appeal from online gaming communities. It has an estimated 10 million subscriber’s world wide, with 7.5m of those users paying a $15 month by month subscription – generating a staggering $1.35bn in revenue per year. And let’s not forget the launch of Wrath of the Lich King in November to add to this figure.
The millions of illusive gamer clans around the globe are relishing the opportunity to execute new and elaborate tactics on one another. There is a distinct buzz going around the online gaming community and this multi billion dollar industry is underpinned with gamers who proudly call themselves artists – reinforcing the blur between programmer, artist and viewer once again.
Even Doctors are turning to digital artists to help patients understand their illness and course of treatment. Artists turn medical images from 3D anatomical scans into less imposing forms, giving patients clarity and improving the communication with their doctor. This digital procedure is also being used to raise awareness among diabetics of the serious side effects of their condition.
To appreciate the point of dynamic digital art and design, you need to be there; experience the energy and creativity; touch, feel and use your imagination. Digital art is the present and future, and it is no wonder that businesses are welcoming this form to encourage a wider audience.
Aurora is a leading full service design agencies in the UK, with digital art integrated within all of its creative platforms.
“The main focus for us is to educate and inspire our clients as to what can be achieved through the use of digital arts,” says Paul Danbury, Managing Director of Aurora. “It is very encouraging how our clients, and the industry as a whole, have embraced the infinite possibilities of this medium. It’s absolutely imperative as an agency we keep with the rapid pace in which technology is evolving and are proud to be involved in such a vibrant market.”
We now live and survive in a digital age. An age where life merges into art and art is the ideal way to express life. Never before has life had so much life!
Author Resource:-
Matt Crick is writing on behalf of Aurora, a full service creative design agency who can provide the highest quality design and marketing at affordable prices for SME’s. Their expert team can create exclusive and creative print and design, bespoke to your business; making Aurora a bespoke design agency. They are also a marketing design agency that can provide tailor-made brand development and marketing services. For more information visit: http://www.aurora-design.co.uk
![[Valid RSS feed]](http://www.niche-content-articles.com/images/icon_Rss.png "XML Feed For RSS"){kind=icon}
Category Rss Feed
Print This Article
Add To Favorites
